Blog - Marketing Cipher

What Is Copywriting? How To Learn The Art Of Copywriting

Copywriting

Copywriting is a real art form and skill. It’s an invaluable weapon in every good marketer’s arsenal. Can anyone learn copywriting? Yes, they sure can – but it takes study, practice,

“The Big Idea” – The Key To Effective Copywriting

Copywriting

One of the most important elements of effective copywriting is the “big idea”. The most successful direct-response sales letters are the ones that focus on one big idea, to the exclusion of

How To Write Better Sales Copy – Use The Power Of Meaning

Copywriting

Your sales copy has one purpose – to persuade someone to buy. The key to getting someone to buy is to resonate with them on an emotional level. You have probably heard the old saying: People buy

AWAI Accelerated Program For Six-Figure Copywriting Review

Copywriting Product Reviews

Learning how to write effective sales copy is a skill that could potentially make you a very wealthy individual. Good copywriters are always in demand, and the best writers can charge ridiculously high

No-Nonsense Guide To Affiliate Marketing

Marketing Strategy

If you’ve heard the term “Affiliate Marketing” before but have no clue what it’s all about then read on. In this post I’m going to give you a no-nonsense guide to affiliate

Commission Hero Review – Still Worth It In 2021?

Product Reviews

Hi, this is my review on the well-known product Commission Hero, which promises to teach you how to make money online through affiliate marketing. If you’ve never heard about Commission Hero and

4 Step Formula To Crafting Your Product’s Big Promise

Copywriting

If you want to sell more products or services you have to define one key thing: your service or product’s big promise. This big promise is the key result that your product or service gives your customer.

5 Tips To Improve Your Email Open Rates

Email Marketing

Email is still one of the best marketing channels you can use to build a relationship and communicate with your audience. Despite the rise of social media, the humble email is still the go-to channel that

6 Tips For Creating Effective CTA’s That Get Clicked!

Copywriting

A call to action (CTA) is an invitation for a user to take some sort of desired action. Asking for action is one of the 5 fundamental elements of every successful ad, opt-in form, landing page, or sales

How To Write Adverts – Ad Fundamental #5: Ask For Action

Copywriting

Learn how to write adverts that generate clicks and lead to more sales. There are 5 fundamental elements that every successful ad must contain. The 5th and final is to ask your reader to take action. In

How To Write Adverts – Ad Fundamental #4: Persuade People To Grasp The Advantage

Copywriting

Learning how to write adverts that generate interest and lead to sales can be the skill that really allows your business to take off big time. Every successful ad has 5 fundamental elements which make

How To Write Adverts – Ad Fundamental #3: Prove Your Claims

Copywriting

Learning how to write adverts that grab your customers attention, sparks their interest, and generates sales is a key skill that every marketer must learn. In this series of posts we are talking about

How To Write Adverts – Ad Fundamental #2: Show People An Advantage

Copywriting

Every marketer must learn how to write adverts the right way in order to grab your prospect’s attention and turn interest in to sales. You can create effective adverts by incorporating 5 key fundamental

How To Write Adverts – Ad Fundamental #1: Getting Attention!

Copywriting

Learning how to write adverts that get results is a key skill that every marketer must learn, and must learn to do well. An effective advert has 5 key fundamental elements which each serve a specific purpose,

Value Ladder – What It Is, Why You Need One, & How To Create One

Marketing Strategy

If you’ve heard about the concept of a value ladder and have no idea of what it is then read on. I first learnt this concept from Russell Brunson, which he outlines it in his book DotCom Secrets. In

6 Qualities Of An Effective Lead Magnet

Marketing Strategy

If you are creating a lead magnet to help build your email list you should be aware of a few specific qualities that all effective lead magnets have. If you incorporate these qualities in to your lead

6 Types Of Lead Magnet – With Examples

Marketing Strategy

A lead magnet is something that you offer to your target audience in exchange for their email address. It’s ultimate purpose is to attract and generate a list of leads in your niche that you can

4 Things You Need To Build An Email List

Email Marketing

As marketers you’ve probably heard just how important it is to build your own email list. I’m sure you’ve probably heard the familiar saying: The money is in the list This saying is as

6 Reasons Why Email Marketing Is Still Important

Email Marketing

With so many new channels and platforms emerging it can be a nightmare to constantly stay relevant and up to date on each new platform that comes out. But luckily for us marketers there is one channel

6 Evergreen SEO Tips

Marketing Strategy

SEO is an important strategy for increasing your online presence and getting traffic from the search engines. But with so many changes being made to Google’s algorithms and with so many different